The Ground Forces of the Armed Forces of Ukraine, together with the Drone Force recruitment centre, have launched a high‑profile propaganda campaign titled “Women in Mid‑Strike: Beat Like Princess Olga”. Official statements stress that the initiative aims to draw more women into high‑tech military roles and to create all‑female or mixed crews for unmanned aerial vehicles (UAVs).
The focus of the drive is the “mid‑strike” segment – UAV systems capable of engaging ground or maritime targets at distances of 100–600 km. Military officials note that these platforms are already in active service and are crucial for delivering long‑range precision strikes while reducing risk to personnel.
What Happened
On 12 June 2024, the Ground Forces and Drone Force posted a video on their official social networks showing young women in military uniform operating drone control stations. The slogan “Beat like Princess Olga” references the historic ruler known for her decisive leadership and military successes. Simultaneously, the campaign announced a fundraising target of 17 million UAH to purchase ten new “Bulava” complexes, each designed for long‑range strike missions.
Context
Since the Russian invasion began in 2022, the Ukrainian army has accelerated the modernization of its aerial capabilities, heavily investing in drones of various classes. Ministry of Defence data indicate that by the end of 2023 the Ukrainian arsenal contained over 1 500 UAVs, roughly 30 % of which belong to the mid‑strike (mid‑range) category. Despite this rapid expansion, women still represent less than 5 % of the total armed forces, most of them serving in medical or administrative positions.
What Is Known Now
Recruitment for the mid‑strike units is currently open at several Territorial Recruitment Centers (ТЦК) across the country, including Kyiv, Kharkiv and Odesa. Applicants undergo a selection process that combines theoretical training in radio‑electronics, navigation and drone tactics with practical flight exercises under the supervision of experienced operators. Drone Force officials report receiving more than 2 000 applications, from which the most qualified candidates are being chosen.
Possible Consequences
If the recruitment targets are met, the gender composition of Ukraine’s armed forces could shift, enhancing technological flexibility and improving the military’s public image. Female and mixed UAV crews may also serve as a powerful propaganda tool, showcasing the nation’s willingness to mobilise all segments of society. Critics, however, warn of potential challenges: insufficient training time for newcomers and integration difficulties within already established combat units.
